Health Care Marketing Ethics

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Healthcare providers are trying to reach out to patients using various marketing methods. With so much potentially sensitive information hitting the web, there are several regulations and guidelines that both marketers and professionals need to understand to maintain the ethics of Medical Practice.
An organisation cannot run marketing content that implies knowledge of sensitive health or medical information.Prior consent from the patient is required to publish any of his protected health information or PHI

This includes:

Basic information: names, addresses, phone numbers and social security numbers.
Dates: birth dates, admission dates, discharge dates and dates of death.
Administrative details: medical record numbers, health plan beneficiary numbers, account numbers, certificate or license numbers, and serial numbers, URLs and IP addresses.
Other identifiable information: finger and voice prints, full-face photography and any other unique identifying number, characteristic or code.
Other methods for Marketing Health Care

Develop a marketing strategy that focuses on the issues like

  • Providing updates on new technologies, breakthroughs and research— We do a great job of this.
  • Introducing members of your medical care team.
  • Offering general information about common ailments or pre- and post-operative care.
  • Communicating during times of crisis—as the CDC did during a recent Swine Flu outbreak.

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