INVESTING IN B2B MARKETING COLLATERAL

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Marketing Collateral, in the order of their performance, to generate most amount of leads.

• E-books or Guides

• Templates or Presentations

• Research & Reports (ex: State of Inbound Marketing)

• Whitepapers

• Kits (multiple offers packaged together)

• Webminars

• On-demand Videos

• Blog (including offers in sidebar)

• Blog posts (if there is a CTA in the post)

• Demo Requests, Contact Sales

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