Methods for B2B Product Launch

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Quad 1: Your sales force can easily reach prospects. Invest in sales training & tools; reinforce them with online media.

Quad 2: To build credibility with a few prospects, use media such as customer seminars & helpful white papers.

Quad 3: Too many to reach with direct sales. Use news releases & search marketing to drive them to your website.

Quad 4:Use your databas and others to build a “community of users” via e-mail and other online methods.

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