Passion of your front line Sales Team

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Essential questions to be answered:
Does your front line team know which target customers and sales opportunities to pursue and which ones they shouldn’t waste their time on?

Does your front line live and breathe the key attributes of your brand?

Does your front line consistently and effectively position your company’s value proposition against competitors, based on the most recent competitive intelligence?

Do you know how your front line performs on key customer advocacy metrics?

Can you identify the interactions between front line employees and customers that have the greatest impact on customer advocacy?

Do you have closed-loop learning processes in place to get customer feedback to your front line within 24 to 48 hours?

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