Social Media Sales Planning

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Develop your social media plans and work from a defined strategy based on meaningful relationships.Base your online selling plan on the following 5.

Establish goals and objectives – Goals include the revenues you want to generate; objectives are your social media milestones.

Set the rules of engagement – Measure your progress, decide who on your team does what, and which social media tools you will use.

Conduct research – Identify your targeted social media networks, investigate the relevant online influencers and choose your searchable key words.

Know your assets – Become familiar with your available content. Tie specific content pieces – brochures, white papers, and so on to specific online conversations. Keep your online profiles up-to-date.

Develop an outreach schedule – To achieve your strategic goals, set a firm, regular schedule for your online postings.

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